5 Apr 2017

Community Education Facebook Intermediate Course

Newbie Media Marketing & Design – Posted by Liselle Sambury


NOTE: This course listing has expired and may no longer be relevant!

Course Description

Facebook Intermediate – 10 Weeks (Tuesdays) 9 am – 10:30 am – Starts May 2nd

For business owners that feel ready to take it to the next level. Learn how to utilize your analytics to craft, develop and deploy a flexible and powerful marketing strategy. Introduction to Power Editor, Dark Posts, Facebook Pixels, Retargeting Ads, Video Marketing and Ad Design Tools (Not from Adobe Suite). Development of sales funnels to include lead generation and effective landing pages.

Week One: Auditing your Page & Creating a Strategy

This class will show you how to look critically at your Facebook page, examine what is or isn’t working, and develop a marketing strategy around your results.

Week Two: Utilizing Facebook Live

Facebook live is a severely underused form of video marketing on the platform. Learn how you can take advantage of this underappreciated form of marketing and use it to grow your engagement and conversions.

Week Three: Creating Custom Ads

Visual marketing plays a big role in ad success and this class will help you learn how to create customized ads that reflect your brand and get results.

Week Four: Facebook Pixel & Dynamic Ads

We’ll teach you how to use this powerful Facebook tool to get data that will be indispensable when it comes to ad retargeting.

Week Five: Lead Generation 1 – Strategy & Creation

Lead Generation and magnets are marketing methods that will help you collect information from your audience that can potentially lead to conversions. Learn how to create a strategy and get started in this class.

Week Six: Lead Generation 2 – Landing Page & Collecting Emails

Start collecting leads after you learn to create a landing page to attract and inform your audience that will ultimately get you the leads you want.

Week Seven: Retargeting & Custom Audiences

Remember that Facebook Pixel? In this class, you’ll learn how to use the data from it to create customized audiences and retarget for optimized results.

Week Eight: Ads Power Editor

Learn how to use the Facebook Power Editor and gain the skills necessary to create multiple ads in a shorter period of time.

Week Nine: A/B Split Testing

If you’ve ever wondered whether one ad may work better for one audience than another, you can learn how to test this and more in this class about split testing.

Week Ten: Recording Analytics and Adjusting Strategy

Becoming an analytics pro with this class where you’ll learn how to accurately read and understand your analytics so you can adjust your marketing strategy accordingly.

To download our 15+ page guide to ALL our social media courses INCLUDING pricing information visit: http://nmmd.ca/learn — the link is at the bottom of the page

To sign up for funding via the Canada-Ontario Job Grant to get up to 74% of the course cost covered, please visit this link: https://www.eoss.tcu.gov.on.ca/COJG_Online/home.htm?lang=en

We also offer incentives for employers who sign up employees or for employers who refer someone else to attend any of our courses. This can lead to receiving an additional 50% off on top of the early bird fee. For more information on these discounts, please contact us at accounts@newbiemediadesign.com

To ENROL in this course, or any of our courses, please contact us at accounts@newbiemediadesign.com . We require a 50% deposit to reserve your spot, and the remaining 50% will be due on the course start date.

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Course Categories: Communications & Marketing. Course Types: Community Education. Course Tags: business owner, entrepreneur, facebook, marketing, online marketing, social media, and social media marketing.

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